Stencil
Data and Creative Social.
web+thumb-01-01-01-1.jpg

Emirates Melbourne Cup 2016

Emirates is the principle sponsor of the Melbourne Cup. Both Emirates and their agency approached Stencil to amplify their voice outside of sponsorship rights.

Creating the Emirates Social Media and Search Newsroom, we generated photography, video and cinemagraphs, in real time. We bought True View and Twitter Pre Rolls with daily produced content to drive scale and highest share of voice over the cup carnival.

DSC_7788-copy-2.jpg
DSC_9356-copy-2.jpg
DSC_9782-copy-2.jpg
DSC_8162 copy.jpg
DSC_9346-copy.jpg
DSC_8016 copy.jpg
DSC_9692 copy.jpg
DSC_7820 copy.jpg
DSC_8368 copy.jpg
16492323_10154098362661783_1541015603_o.jpg