Unilever and their digital agency approached us to help with the objective to sell more Lipton into the office environment. We created the social platform Office Life by Lipton, where we targeted in the moment talking points through the lens of tea and water cooler chatter. I mean we work in an office ourselves, so this came naturally to us.
Small competitions to win cases of Lipton engaged people in nominating their office hero’s whilst also promoting co branded offers with Lipton’s office supply partners.
Across Social and Search we were able to reach all people by job title, and captured first clicks on people looking to order office supplies via search.